- Aesthetics over functionality
- Aethetics as prime diver
- Supporters advocate the aesthetics of products contributing towards an overall aethetically pleasing environment
- Form is the main focus of the design
Uses: Juicy Salif, Hot Bertaa kettle
- Functionality over aethetics
- Functionality as prime driver
- product should be fit for purpose without any unnecessary decoration
Uses: F1 cars, wind turbines, racing bikes
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